As Individuals.
Theo Webb is a production designer and filmmaker from New York. As a designer, he is interested in creating hyper-detailed and dynamic spaces, in which the sets become characters of their own. He draws inspiration from Macgyvered-contraptions found in worlds like Wallace & Gromit, Mr. Bean and the films of Jacques Tati. 

Outside of film, Theo loves to canoe and document his trips on Super8. He enjoys cooking and finds that he does his best thinking while chopping vegetables. 

theobwebb@gmail.com



Gus Aronson is a photographer and filmmaker based out of Chinatown, NY. Embracing ambiguous narrative and vivid color as tools to push against ideas of the document, Gus rejects the notion that photographs are purely evidence of a time past. He explores how photographs can rather function as tarot cards: relics of the past and roadmaps for the future. He has been commissioned by Aperture, the New York Times, INTERVIEW, Cultured, New York Magazine, the Cut, Elle, and Aperture Magazine, and was part of the Aperture Summer Open 2020 “Information” show at Fotografiska, NY. His Films, and those that he’s shot, have premiered with No Budge and the Mill Valley Film Festival. He is also a founding member and the DP for filmsecession.com an online film museum launching in 2024.

practicals.   practicals.   practicals.   practicals.  

Practicals is a creative team
based between the Hudson Valley and
New York City. Comprised of Cinematographer Gus Aronson and Production Designer Theo Webb, Practicals strives to help directors and brands execute unique visions through the development of a bespoke process.With years of experience working together on a wide variety of projects, Gus and Theo have a unique working language with each other that integrates production design and cinematography from the ground up, building a world that is distinct to every project. With over 10 years of  combined production experience, Practicals brings creative solutions to address challenges in every stage of production.

@_doros
@gusselsprout



click me for practicals rentals division.

Reach us at info@practicals.nyc



Selected Work.


Noumena, 2025
Dir. Niall Cunningham
DP. Gus Aronson
PD. Theo Webb





THE MOTH, 2025
Dir. Juan Pablo Rivera Garza
DP. Gus Aronson
PD. Theo Webb





FUN, 2025

Dir. Kitty Samuels
DP. Gus Aronson
PD. Theo Webb



This Room Is My Oyster, 2022
Dir. Theo Matza
DP. Gus Aronson
PD. Theo Webb




Twin Flame, 2023
Dir. Stella Gatti
DP. Gus Aronson
PD. Theo Webb




Winners and Losers, 2025
Dir. Cece Wheeler
DP. Gus Aronson
PD. Theo Webb





Annie, 2023
Dir. Niall Cunningham
DP. Gus Aronson
PD. Theo Webb





Tate’s Parade, 2025
Dir. Theo Matza
DP. Gus Aronson
PD. Theo Webb

© CARGO TEST 2027